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The Power of Instructional Design for Businesses

With new workplace trends making an appearance around the world, the call for a skilled and adaptable workforce is louder than ever. Many businesses recognize that investing in quality learning opportunities for their employees is crucial for their bottom line. Using an instructional designer can be a powerful tool for any business believing that professional development builds a team more creative and productive. Here are some reasons why.

Foremost, instructional designers use a systematic approach. In the profession, the ADDIE model (Analysis, Design, Development, Implementation and Evaluation) is the highest-ranking method. Instructional designer's actions are deliberately planned and executed based on what has been discovered after a thorough needs analysis. This methodical approach must be flexible though. Sometimes, the needs of a company might change in the mid-process for various reasons and it is crucial to adapt to new learning and development realities.

Moreover, instructional designers aim for a learner-centered approach.  Traditionally, instruction has been teacher-centered. This doesn’t work since it greatly stifles learning and has a poor record at skill building. A professional designer will implement and maximize the effectiveness of learning to take place in the corporate setting.  He will do so by designing materials and activities where the focus of instruction is on the learners rather on teachers. In real terms, it means the distinct learning needs, interests and backgrounds of individuals will be a prioritized point of reference.

Finally, designers know how to deliver. A great instructional designer has more than theoretical knowledge. He is not constantly in his office designing instructional material. He also considers himself as much a facilitator than behind the scenes designer. He is out on the field. He has a good mix of education and teaching credentials. He has been in front of groups of learners.  He has become aware—and many times from not so great experiences—that implementing lessons in a classroom doesn’t always go as planned.  He is adaptive and can turn on a dime if the situation requires.